DEVELOPING AN EMOTIONAL CORPORATE IDENTITY FOR A LONDON JEWELRY BRAND
Objects Jewelry is a London jewelry brand for women who know what they want and dare to make their life extraordinary. The company believes in daily quality improvement, so it has developed handmade jewelry accessories that not only look good, but also guarantee high quality. Within the framework of the project, a conceptually and structurally developed corporate identity was developed within the framework of packaging, image and emotional-graphic solutions: the development of a system of objects-emotions and their binding to the functionality of corporate identity elements, the creation of a system of typography and layout, a logo, the development and implementation of emotional-graphic aesthetics within the jewelry industry, the elaboration of a system of colors and their interaction, the development of corporate forms and their variations, the elaboration of technical features of production. The emotional component is universal and can be used in different semantic and functional situations.