TURNKEY BRAND. NAME, SLOGAN, LOGO AND SIGNATURE STYLE FOR NATURAL COSMETICS
"818" is a brand of natural cosmetics, which was developed for the Borisov twin brothers. The brand was created on a turnkey basis, starting with the development of the name and positioning, and ending with the final conceptual and graphic implementation.
The brand's mission is to help maintain the health and beauty of the skin in any climatic and territorial conditions. Care for every skin type is ensured by using natural bases and ingredients from different parts of the world. 818 are twin brothers who are reflected in the mirror, also 818 is a butterfly with wings from the signs of infinity. For the project, a conceptually and structurally developed corporate identity was developed within the framework of packaging and image solutions, the development of branded packaging for several series of cosmetics, corporate cards and cards, a system of adaptive typography, design of image products, art sets.